Smart Fair Concept for meinestadt.de
Dart creates the brand concept for the web portal meinestadt.de for the leading trade fairs in Human Resource Management in Germany.
Dart creates the brand concept for the web portal meinestadt.de for the leading trade fairs in Human Resource Management in Germany.
meinestadt.de GmbH has tasked Dart with the implementation of its performances at the leading trade fairs for Human Resource Management in Germany. The brand concept was launched at the Personal2014 North in Hamburg. They presented their new corporate design as well at Zukunft Personal 2014 in Cologne. It is a stylized city landscape that consists of architectural elements and emotional graphics. Visitors can move within this landscape and become part of it. With panorama views of Cologne, the city silhouette establishes the link with the enterprise’s headquarters and thus creates a visual as well as emotional connection with meinestadt.de. Visitors can inform themselves about the services of meinestadt.de in a dialogue or by means of interactive stations.
